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Simon Laing

I began my training at Waiariki Polytechnic in Rotorua, before moving to Wanganui to study graphic design, ultimately gaining a Masters in Computer Graphic Design.

Along the way I have worked in roles such as pre-press and as a designer in various media, as well as tutoring within the Wanganui School of Design.


I am currently pursuing study on image selection in a design context. The study seeks methods for the description of visual imagery to support effective browsing and retrieval in a creative discipline such as graphic design, rather than for exact match queries.

Recent Publications

  • Laing, S. and Masoodian, M. (2014) "A study of the role of visual information in supporting ideation in graphic design." Journal of the Association for Information Science and Technology, online journal. doi:10.1002/asi.23231
  • Jung, D., Jensen, M. H., Laing, S. and Mayall, J. (2012) ".cyclic.: an interactive performance combining dance, graphics, music and Kinect-technology." Lutteroth, C., McGuire, M. and Regenbrecht, H. (eds), Proc Thirteenth International Conference of the NZ Chapter of the ACM's Special Interest Group on Human-Computer Interaction (CHINZ '12), Dunedin, New Zealand, 36-43. ACM, New York, NY. doi:10.1145/2379256.2379263
  • Jung, D., Laing, S., Jensen, M. H., Hunkin, P., Löf, A. and Tims, N. (2011) "Requirements on dance-driven 3-D camera interaction: a collaboration between dance, graphic design and computer science." Masoodian, M. and Rogers, B. (eds),  Proc Twelfth Annual ACM SIGCHI-NZ Conference on Human-Computer Interaction (CHINZ 2011), Hamilton, New Zealand, 25-32. ACM, New York. doi:10.1145/2000756.2000760
  • Laing, S. (2009) "Create a visual symphony on computer using multiple cores." Waikato Times, 29 July.
  • Cunningham, S. J. and Laing, S. (2009) "An analysis of lyrics questions on Yahoo! answers: implications for lyric/music retrieval systems." Kay, J., Thomas, P. and Trotman, A. (eds),  Proc Fourteenth Australasian Document Computing Symposium (ADCS 2009), Sydney, Australia, 137-140.
  • Laing, S.J. (2008) Applying graphic design terms to image tagging. Proc International Conference on Content-Based Image and Video Retrieval, CIVR '08, Niagara Falls, Canada, 3-8. ACM, New York, NY. DOI=

Contact Simon Laing

  • Phone (+64) 7 838 4505
  • Email
  • Mail
    Faculty of Computing and Mathematical Sciences
    The University of Waikato
    Private Bag 3105
    Hamilton, NEW ZEALAND


International Award for Computer Graphic Design Lecturer

keithaward3-thumb A University of Waikato lecturer in computer graphic design has walked away with an award for excellent artwork at the recent Shanghai Science and Art Exhibition

Computer graphic design graduates find their talents are in high demand

Business is booming at evoke creative, a business set up by ex-cgd students

Final Year & Honours
Degree Shows 2014

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