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Simon Laing

I began my training at Waiariki Polytechnic in Rotorua, before moving to Wanganui to study graphic design, ultimately gaining a Masters in Computer Graphic Design.

Along the way I have worked in roles such as pre-press and as a designer in various media, as well as tutoring within the Wanganui School of Design.


I am currently pursuing study on image selection in a design context. The study seeks methods for the description of visual imagery to support effective browsing and retrieval in a creative discipline such as graphic design, rather than for exact match queries.

Recent Publications

  • Laing, S. and Masoodian, M. (2014) "A study of the role of visual information in supporting ideation in graphic design." Journal of the Association for Information Science and Technology, online journal. doi:10.1002/asi.23231
  • Jung, D., Jensen, M. H., Laing, S. and Mayall, J. (2012) ".cyclic.: an interactive performance combining dance, graphics, music and Kinect-technology." Lutteroth, C., McGuire, M. and Regenbrecht, H. (eds), Proc Thirteenth International Conference of the NZ Chapter of the ACM's Special Interest Group on Human-Computer Interaction (CHINZ '12), Dunedin, New Zealand, 36-43. ACM, New York, NY. doi:10.1145/2379256.2379263
  • Jung, D., Laing, S., Jensen, M. H., Hunkin, P., Löf, A. and Tims, N. (2011) "Requirements on dance-driven 3-D camera interaction: a collaboration between dance, graphic design and computer science." Masoodian, M. and Rogers, B. (eds),  Proc Twelfth Annual ACM SIGCHI-NZ Conference on Human-Computer Interaction (CHINZ 2011), Hamilton, New Zealand, 25-32. ACM, New York. doi:10.1145/2000756.2000760
  • Laing, S. (2009) "Create a visual symphony on computer using multiple cores." Waikato Times, 29 July.
  • Cunningham, S. J. and Laing, S. (2009) "An analysis of lyrics questions on Yahoo! answers: implications for lyric/music retrieval systems." Kay, J., Thomas, P. and Trotman, A. (eds),  Proc Fourteenth Australasian Document Computing Symposium (ADCS 2009), Sydney, Australia, 137-140.
  • Laing, S.J. (2008) Applying graphic design terms to image tagging. Proc International Conference on Content-Based Image and Video Retrieval, CIVR '08, Niagara Falls, Canada, 3-8. ACM, New York, NY. DOI=

Contact Simon Laing

  • Phone (+64) 7 838 4505
  • Email
  • Mail
    Faculty of Computing and Mathematical Sciences
    The University of Waikato
    Private Bag 3105
    Hamilton, NEW ZEALAND


CGD News at FCMS

A CGD first year full fees scholarship is open to entries received by October 17, 2014 to start A Semester 2015.

International Award for Computer Graphic Design Lecturer

keithaward3-thumb A University of Waikato lecturer in computer graphic design has walked away with an award for excellent artwork at the recent Shanghai Science and Art Exhibition

Final Year & Honours
Degree Shows 2014

31 October - 6 November

10am - 4pm daily

S Block Foyer
The University of Waikato
Hillcrest, Hamilton
New Zealand